Riot Games and Coca-Cola Creations collab for the new Coca-Cola Ultimate Zero Sugar

Recently, we’ve seen increasing partnerships between highly recognizable brands and gaming. Today, Coca-Cola and Riot Games launched their new flavor alongside special in-game missions for League of Legends. Check out the full announcement below for more info:

“We’re excited for players to taste the new +XP flavor, a unique and bespoke collaboration with Coca-Cola, a globally recognized brand loved by millions,” said David Mulhall, Head of Business Development and Partnerships at Riot Games. “They share many of the player-focused values we have at Riot, and we are honored to be the first gaming collaboration for Coca-Cola Creations.”

Starting today, League of Legends players can unlock limited edition Ultimate emotes in-game through a series of missions:

–Get 7 assists in a single game to earn the Ultimate Teamplay emote

–Earn 12,000 gold in a single game to earn the Ultimate Gains emote

–Win a game in under 20 minutes to earn the Ultimate Tempo emote

The first mission will go live in League of Legends on June 7 at 1 p.m. ET/10 a.m. PT and will be activated in order, as they’re completed. The Ultimate emotes will be available to unlock until July 18 at 11:59 p.m. PT.

Players will be transported to the Coca-Cola® Creations Hub, the home for unique Coca-Cola® Creations digital experiences, by scanning the QR code on a Coca-Cola® Ultimate Zero Sugar bottle or can. One offer available now on the Creations Hub is the Ultimate Emote Generator, an Instagram filter allowing players to view themselves in the style of League of Legends emotes for social sharing.

“This collaboration with Riot Games allows us to continue elevating the Coca-Cola Creations platform with a brand new flavor that reinforces our shared mission to put fans and players at the forefront of everything we do,” said Oana Vlad, Senior Director, Global Strategy at The Coca-Cola Company. “Coca-Cola Ultimate Zero Sugar, our seventh Coca-Cola Creation, carries an astonishing design, unlocks the taste of +XP for players on their journey and enhances their gameplay experience.”

Coca-Cola® Ultimate Zero Sugar fuses the two iconic brands with striking packaging design that features black and various shades of gold. The familiar Coca-Cola® Creations logo is also complemented by a bespoke ‘Ultimate’ crest and energized with a magical blue Hextech glow. The design showcases a unique expression of the recognizable Coca-Cola® Spencerian Script font, inspired by the Nexus Crystals in League of Legends.

To celebrate the launch, Coca-Cola® is dropping real-life League of Legends Nexus Crystals in cities throughout the world including Los Angeles, Shanghai, and Mexico City, bringing passionate communities of fans together to celebrate and taste Coca-Cola® Ultimate Zero Sugar. Later this month, another customizable digital experience will be added to the Coca-Cola® Creations Hub, allowing players to see themselves in their Ultimate form. By taking a selfie, gamers will be able to transform into cinematic gaming heroes and discover their own gaming Ultimate journey.

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