News

Run for a cause — The Call Of Duty Endowment hosts an in-game marathon to benefit veterans

Everybody loves a good cause, and there aren’t many better than the Call Of Duty Endowment. We just celebrated the team placing over 100k veterans into jobs, and they’ve come up with a really cool event to keep working towards the next 100k. The organization will be hosting an in-game charity race in Call Of Duty: Warzone, which will not only raise money for the Endowment, but also provide in-game rewards to the players participating! All of the details are below, please plan ahead to reserve some time to support this fantastic cause.

 SANTA MONICA, Calif. – May 25, 2022 – To celebrate the incredible milestone of placing 100,000 veterans into high-quality jobs, Call of Duty® is hosting the first-ever charity race inside of a video game, all to benefit the Call of Duty Endowment. Beginning May 26 through June 3, the Call of Duty Veteruns event will challenge players to run 100 virtual kilometers in Call of Duty®: Warzone™ Pacific to earn in-game rewards and help allocate a $1M donation from Activision Blizzard to the Endowment to support its ongoing mission of veteran employment.

“We always look to engage our players in new ways, and working with the Endowment allows us to give our fans the opportunity to do something that is both fun and impactful,” said Fernando Machado, Chief Marketing Officer of Activision Blizzard. “This is an event we are all excited for, and we can’t wait to see the enthusiasm in the community as they race to hit the top of the leaderboards for a great cause.”

Activision Blizzard will allocate $1 for every 10 virtual kilometers run on-foot in Call of Duty: Warzone Pacific, up to $10 per player as part of a $1 million total donation to the Call of Duty Endowment. Players will also earn in-game calling cards for their efforts, with a rare bronze Calling Card awarded after running 25 virtual kilometers, epic silver after 50 virtual kilometers, and legendary gold at 100 virtual kilometers. Additionally, players who opt-in for the Call of Duty Veteruns leaderboard at www.callofduty.com/veteruns can compete to be in the top 100 players in the world who have run the furthest total virtual distance during the event.

To celebrate the event and participate in an #OnlyOnTwitter moment, players can access a unique report of their event stats by Tweeting at @CallofDuty with their Activision ID and the hashtag #CODVeteruns100K. Through a partnership with Twitter, players will receive their very own, personalized Call of Duty Veteruns Report, detailing the total number of kilometers they have run in-game along with the funds donated to the Endowment on their behalf, which can be shared with their friends to encourage participation.

“Twitter continues to be the home for gaming conversation, with Call of Duty being a fan favorite and specifically ranking among the top 10 most Tweeted about games in the US so far in 2022,” said Robin Wheeler, VP of Twitter Client Solutions. “We are thrilled to see Activision Blizzard and its iconic franchises lean into Twitter Next to create a unique experience for the ever-growing gaming community on the platform, while encouraging players to support such an honorable cause.”

The Call of Duty Endowment reached its goal of placing 100,000 veterans into meaningful employment two years ahead of schedule. In addition, Activision Blizzard is also committing $30 million in additional funding to support the program for the next five years. In recognition of Military Appreciation Month, the Endowment released a white paper detailing veteran employment “lessons learned” over the organization’s 12-year history, with recommendations for veterans, employers, policy makers and philanthropic donors.

Over the last 12 years, the Call of Duty Endowment has helped more than 100,000 veterans find meaningful careers after their military service. The Endowment partners with the most effective nonprofit veterans organizations in both the US and UK to deliver low cost, high value job placement, the service most requested by veterans.

To help get veterans back to work, please visit: www.callofdutyendowment.org/help.

About the Call of Duty Endowment

The Call of Duty Endowment is a non-profit organization co-founded by Bobby Kotick, the CEO of Activision Blizzard. The Endowment seeks to help veterans find high-quality careers by supporting groups that prepare them for the job market and by raising awareness of the extraordinary value veterans bring to the workplace. For more information about the Call of Duty Endowment, please visit www.callofdutyendowment.org.

See below for our list of partners and affiliates:

Trending

To Top
GAMING TREND