A new specialized agency has launched, helmed by Anjuli Smith, with the goal of helping tabletop brands grow in today's complicated markets:
Tabletop Growth Partners (TGP), a new specialised agency offering tailored marketing strategy, digital storefront optimisation, and global B2B trade show representation, officially launched today. Founded by industry veteran Anjuli Smith, whose extensive leadership background spans gaming, digital tech, and publishing, TGP was established to solve the operational and scaling challenges faced by modern 3D creators and TTRPG publishers.
At the core of TGP’s service offerings is The RPG Engine, a proprietary framework designed to help creator-led businesses transition from isolated product launches into sustainable, recurring business models. The framework focuses on three essential pillars:
Revenue: Optimising recurring subscription models (such as MyMiniFactory Tribes and Patreon), digital catalog metadata, and conversion strategy.
Pipeline: End-to-end management of crowdfunding drops (FronTiers, BackerKit), release calendars, and asset production workflows.
Growth: Story-led community marketing, narrative campaigning, and dedicated B2B representation at major international conventions including Essen Spiel, PAX Unplugged, GAMA Expo, and the UK Games Expo (UKGE).
In addition to commercial strategy, Tabletop Growth Partners is committing to ethical creator advocacy as an official MyMiniFactory: Soulcrafted Ambassador. Under the core philosophy "No to AI, Dare to be Human," the agency pledges to champion genuine human artistry, protect creator IP, and support underrepresented voices in tabletop leadership.
"Products in the tabletop and 3D space don't grow on technical specifications alone, they grow on human connection and narrative engagement," said Anjuli Smith, Founder of Tabletop Growth Partners. "The RPG Engine was built to give creators the structured marketing and B2B pipeline they need to thrive, without sacrificing their creative authenticity or human-centric values."
Tabletop Growth Partners is currently accepting new clients for custom audits, retainer services, and 2027 trade show representation.
They will also be at Spiel, Essen and PAX Unplugged, US and are taking bookings for in-person meetings now via their website.
