Send a Vase of Hatred to your frenemies in LA and NYC courtesy of Diablo IV and Mojo Supermarket

Yes, you read that right. If you happen to have a frenemy who resides in either NYC or LA, then you can visit https://vasesofhatred.com and send a vessel of corrupted flowers to them at no cost. As a bonus, all who help spread Mephisto’s corruption will receive one Diablo IV Little Lady Mount bundle in-game. You can learn more below:

October 22, 2024, IRVINE, CA – Diablo announced today the launch of Vases of Hatred, an immersive campaign that lets fans send a vessel of corrupted flowers to their nemesis or frenemies at no cost. The diabolically fun campaign celebrates the release of Vessel of Hatred, the critically acclaimed first expansion of Diablo IV which debuted on October 8. In collaboration with creative agency Mojo Supermarket, the two-part experience brings to life the corruption of Mephisto – the game’s villain – whose evil essence infects all that it touches: from the jungles of Nahantu, to the flower shops of Los Angeles and New York.

Vases of Hatred: Loathing at Your Doorstep

The campaign’s first component, Vases of Hatred, allows fans to send a beautifully dangerous bouquet to a woeful recipient and receive a mount bundle in-game reward. These florals—carefully crafted by the renowned, boundary-pushing celebrity florist Dead Flowers, are anything but ordinary.

The vase is designed with death and decay etched into its surface, taking inspiration from the towering entry gates of Nahantu, where the Vessel of Hatred expansion is set. The bouquet consists of a collection of carnivorous flowers and trypophobia-inducing buds, with stems and leaves singed by the fires of hell. The arrangement is a haunting mixture of charred beauty and latent danger, a fitting tribute to the darker realms of the Diablo universe.** 

Complementary, limited quantities are available across New York City and Los Angeles beginning today, October 22, while supplies last. Players outside of these cities will be able to send their frenemies a digital card and bouquet while also receiving the in-game reward.

“The Lord of Hatred’s corruption is boundless and allowing it to manifest in the real world through beautiful floral arrangements is a gratifying way to bring Vessel of Hatred to life while embodying the spirit of the Diablo universe,” said Daniela Rodriguez, Senior Director of Brand Marketing for Diablo. “With Vases of Hatred, we are giving players a unique opportunity to share a playfully dark message with their cherished rivals or favorite foes while reminding them just how far-reaching Mephisto’s power has become.”

Acolyte of Hatred: A Dark Force in New York City

In addition to the Vases of Hatred, New Yorkers today may cross paths with the Acolyte of Hatred, a demon-like entity straight from the depths of Sanctuary, slowly hauling a flower cart through the city. The Acolyte’s sole mission is to hand out singular sinister flowers to unsuspecting passersby.

Mojo Supermarket Group Creative Director Gianmaria Schonlieb states, “The new Diablo IV expansion puts the malevolence of Mephsto on full display, and we needed a concept that would shake the gaming world and bring that wickedness to life. Enter Vases Of Hatred: the first-ever bouquet made out of evil, filled with real toxic flowers, and designed for the rivals you truly love to chafe. Traditionally, gifting flowers is a gesture of affection, but when the sinister world of Diablo takes over, it transforms into something more provocative.”

This haunting activation will bring the game’s atmosphere into the streets of New York, turning an ordinary day into a brush with the dark side. It reflects the immersive storytelling elements at the core of Diablo IV, where players face demons in the fight for survival against hatred itself.

ABOUT DIABLO

Blizzard Entertainment’s iconic Diablo universe transformed video games forever in 1997, defining the action-RPG genre while immersing players in a dark world of damnation unprecedented in the industry. In the decades since, Diablo has put hell on earth for players globally across PC, console, and mobile. Diablo® IV, the latest installment in the genre-defining series, features cross-platform play and progression on Windows® PC, Xbox Series X|S, Xbox One, PlayStation®5, PlayStation®4, and Steam.

Diablo IV: Vessel of Hatred, which launched October 8, 2024, is the first expansion to the Diablo IV game, introducing the new region of Nahantu and Spiritborn class. Players enter this next chapter of the Diablo IV story journeying in search of Neyrelle, who is both suffering the fate of her choice to imprison the Prime Evil Mephisto, and seeking a means to destroy him to put his corruption to an end once and for all.

ABOUT MOJO SUPERMARKET

Mojo Supermarket is a Brooklyn-based creative company making work that changes the way people think. Working with Girls Who Code, Match, Truth Initiative, Peloton, Eventbrite, Meta and many more, Mojo Supermarket helps brands cut through the disposable and develop consistent brand platforms. Mojo has gained notoriety for its work including DojaCode, Depression Stick, and Give Her a Break, and has received top honors including Ad Age Small Agency of the Year 2022, Ad Age Standout Agency 2023, and the 2023 Grand Effie Award. Learn more at mojosuper.market.

*Many common flowers and plants are harmful if ingested and the Vases of Hatred blooms are no different. Recipients should not consume the contents and should keep away from animals.

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