Sports Illustrated Models Will Lure You To Need For Speed: The Run

In the real world, or at least in Hollywood movies, fast cars and beautiful girls always seem to go hand-in-hand. In the Fast and the Furious  movies, there’s always a gang of scantily clad women buzzing around the dudes with the souped up rides. It’s not hard to surmise how EA came to the conclusion that digitizing Sport Illustrated models and giving them a role in their racing franchise might be a good thing, especially if the racing alone ain’t doing the trick these days.

“We’re thrilled to be working with Sports Illustrated  to deliver the biggest, fastest, and sexiest entertainment event of the holiday with Need for Speed The Run,” said Steve Seabolt, Vice President of Global Brand Partnerships at EA. “With a global reach and a quality standard that’s comparable to what we achieve in our games, Sports Illustrated  makes the perfect partner. Gamers, racers and Sports Illustrated Swimsuit  aficionados alike will love seeing Irina and Chrissy transform from the physical to the digital world, playing lifelong friends competing in a heart-pounding race from San Francisco to New York.”

The two models we can look forward to ogling at are Irena Shayk, who was the 2011 Sports Illustrated Swimsuit Cover model, and Chrissy Teigen. The trailer below shows off how the ladies will look in their digital form.

[youtube]ARoJL_D0RVM[/youtube]

 

Need for Speed: The Run  hits next-gen and most non-next-gen consoles on November 15, 2011. However, only the next-gen platforms will have models. The rest will rely on gameplay mechanics and flashy cars to sell copies.

See below for our list of partners and affiliates: