Creeper, aw man! Kellogg’s announces Minecraft Creeper Crunch Cereal this August, comes with in-game goodies

If you’ve ever had a grueling task and you’ve grabbed your pickaxe from side to side in Minecraft, you’ll be pleased to know that yesterday Kellogg’s announced a new cereal that will be on store shelves this August. The Minecraft Creeper Crunch Cereal will come with Creeper-bit marshmallows as well as a code to trick out your character in the game as well, which is available on almost every platform imaginable.

With a global audience of over 126MM players per month, Minecraft is bringing the creative, adventurous spirit of its wildly popular game to another platform — cereal! Introducing Kellogg’s® Minecraft Creeper Crunch Cereal; a tasty, cinnamon-flavored cereal featuring green square-shaped “Creeper Bit” marshmallows that delivers the vibrant world of Minecraft.

Kellogg’s Minecraft Creeper Crunch Cereal extends a delicious experience beyond the breakfast table! Inside every box is a code that unlocks one of ten in-game clothing items, allowing Minecraft’s users to customize their characters head-to-toe with cloaks, jackets and more! Typically only available through purchase, these clothing items offer players a fun way to personalize their characters’ unique style in-game – exciting for any gamer!

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