Devolver Digital today announced that Weedcraft Inc, their first original IP in their 10-year history, is now available for PC via Steam and GOG. Developed by Vile Monarch, Weedcraft Inc is a business tycoon focusing on the grass-roots and modern industrial sides of the marijuana industry through two-scenarios. However, Devolver Digital had a few hurdles when it came to marketing this title due to its content and various marijuana laws from state to state.
The title, which does not feature illicit use of marijuana and has been praised by games media for its intricate tycoon game mechanics, has come under unexpected resistance while under development. Devolver Digital is currently unable to market the title as it would via traditional marketing channels due to varying drug laws from state to state, including online platforms such as Facebook and Instagram, and YouTube has demonetized content from creators around the game.
During development, Vile Monarch consulted with cannabis industry experts including genetic scientists, legal experts, advertising specialists, entrepreneurs, and influences to accurately portray the current semi-prohibition era for the business. However, almost none of the consultants wants to be credited by name due to potential legal conflicts and professional affiliation concerns.
“It has become clear through the making and marketing of this game how important a topic this industry is to address through a serious game, as both Devolver and Vile Monarch have had to overcome a shocking number of unexpected hurdles due to ongoing hyper-sensitivity over the subject matter, which I find to be nothing short of insane in 2019,” said Mike Wilson, co-founder of Devolver and executive producer on Weedcraft Inc. “The fact that we have no such problems marketing ultra violent content, whereas this is an educational game where you can play and win as a completely scrupulous entrepreneur, is beyond ridiculous.”
“As both we and Devolver were new to the tycoon genre in terms of development, we consulted with a wide range of experts, including a pretty legendary tycoon game developer, who let us know from the beginning that he didn’t want his name publicly associated, which was perhaps our first real sign of the global controversy we were heading into with this game,” added Kacper Kwiatkowski, game director at Vile Monarch.
Vile Monarch and Devolver Digital’s tycoon, Weedcraft Inc, is now avialable on PC via Steam and GOG. For more information, visit the official website.