SEGA unveils its Fast. Friends. Forever. campaign in celebration of Sonic and his fans

SEGA has unveiled the plans for the first of its kind Fast. Friends. Forever. campaign which celebrates Sonic the Hedgehog’s fans. Fast. Friends. Forever. will continue throughout the year and feature a variety of events, such as a four-panel digital comic series, a Sonic Symphony World Tour, and more. You can check out a trailer above and read below for more info:

Through the power of teamwork, together we can accomplish anything! Today, SEGA launched the new Fast. Friends. Forever. campaign to celebrate Sonic the Hedgehog’s amazing fans. We all know Sonic loves to go fast, but he also appreciates the importance of friendship, teamwork, inspiration, and loyalty. The initiative focuses on how Sonic and his friends demonstrate these values both in and out of the games.

To kick off the Fast. Friends. Forever. campaign, we’ve created a fun launch trailer featuring original music that celebrates the theme of friendship and our fans. (You can view the trailer above)

Fast. Friends. Forever. continues throughout the year with a variety of events and activations including:

*A four-panel digital comic series by Sonic’s community of friends featuring talented artists from around the world. The first release drops August 9, followed by 14 more issues in the upcoming months.
*The Sonic Symphony World Tour featuring Sonic and friends alongside popular music from the games. Tour stops include Los Angeles, London, Paris, Dusseldorf and more! Details HERE:
*Season two of TailsTube starring Sonic’s best friend and sidekick, Tails.  Get ready for a bunch of new stories that are fun and educational!
*A dedicated website showcasing all of Fast. Friends. Forever. activities, as well as character bios, spotlights, digital comics, and more! Details HERE:

In celebration of our Lego partnership, LEGOLAND is offering a FREE kid’s ticket, with purchase of an adult ticket, good at any LEGOLAND Theme Park or LEGOLAND Discovery Center in North America through the end of the year.  Terms and conditions apply. For more information,  go to

More activations are coming soon so keep an eye on the website and Sonic social channels for future updates.

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Richard Allen is a freelance writer and contributing editor for various publications. When not writing for Gaming Trend you can find him covering theatre for Broadway World, movies and TV for Fandomize, or working on original stories. An avid retro gamer, he is overly obsessed with Dragon's Lair. Chat with him via @thricetheartist on Twitter and @richardallenwrites on Facebook and Instagram.

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