Hollywood visionaries and entrepreneurs Matthew Lillard and Justin Ware's Company Quest's End launches "NPC: Master of Thieves" a boisterous whiskey and D20 dice game for every adventurer
Perfect for sipping post-adventures with friends, Matthew Lillard and Justin Ware's whiskey company has introduced a new premium whiskey line:
Find Familiar Spirits, the award-winning company behind Quest’s End Whiskey and Macabre Spirits, today announces the launch of Quest’s End NPC, an accessible new line of premium whiskey designed to invite more adventurers to the gaming and spirits table. Crafted with the same creativity and care as their limited-edition super-premium Character Class line, NPC: Master of the Thieves Guild is a 90-proof bourbon made to be enjoyed neat, passed around the game table, or mixed into cocktails. Priced at $54.99 and bundled with a custom D20, a mini dice bag, and exclusive access to a new dice game “BRAVE OR KNAVE™,” NPC is designed to bring the party to your party.
“We’ve always thought gaming and whiskey are best enjoyed with other people,” says Matthew Lillard, co-founder of Find Familiar Spirits. “NPC is our way to invite more fans to join the party and experience the incredible community we’ve been building. And while sharing a drink, we figured, why not give them dice and a fun game to play?”
Crafted by Master Blender Molly Troupe, NPC: Master of the Thieves Guild delivers rich notes of toffee and vanilla, brightened by sweet mint and balanced with subtle hints of leather and spice. It comes accompanied by an exclusive die and a link to BRAVE OR KNAVE™, a brand-new game co-created by Lillard and Find Familiar co-founder Justin Ware. Extensively play-tested for hilarity by members of Find Familiar’s Fam Club, BRAVE OR KNAVE™ is a fast-paced, rules-light dice game that’s easy to learn and perfect for stirring up fun and chaos between friends.
Find Familiar Spirits takes its name from the well-known gaming spell, but also reflects the joy people find when discovering kindred spirits, both in life and in a glass. Their inaugural brand, Quest’s End Whiskey, launched in 2023 and experienced instant success both commercially and critically, winning silver awards at the World Spirits Competition. In 2024, they launched horror-inspired brand Macabre Spirits. Its inaugural release, Rare, Fine & Limited, featured the first-ever novella by esteemed writer/director Mike Flanagan (The Haunting of Hill House, The Fall of the House of Usher) and a unique barrel-aged sotol. They also paired with gaming behemoth Critical Role for two successful whiskey releases: Sandkheg’s Hide and Whitestone Courage. All Find Familiar Spirits products are available direct-to-consumer at FindFamiliarSpirits.com.