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Good Games Group launches a new publishing label Balor Games

Former Humble Games leadership reunites with over 50 indie games.

Good Games Group launches a new publishing label Balor Games

A new indie publisher has formed with the intent of publishing "Triple I" games:

Good Games Group (GGG) today announced the launch of Balor Games, a new publishing label focused on long-term stewardship and high-quality “Triple I” publishing—where Triple I represents memorable, high-quality indie games that make an impact.

Good Games Group is also announcing that it has acquired Ziff Davis’s game publishing business, including the back catalog of titles previously published under the Humble Games label, separate from the Humble Bundle storefront.

In addition, Good Games Group has acquired the complete Firestoke Games catalog and the publishing rights for Fights in Tight Spaces. This acquisition reunites more than 50 indie games with their original publishing leadership under the new Balor Games label.

Balor Games, led by former Humble Games leaders Alan Patmore and Mark Nash, now oversees a broad catalog that includes indie standouts such as Slay the Spire, A Hat in Time, SIGNALIS, Forager, Coral Island, Monaco, and Wizard of Legend. In total, more than sixty titles are now part of the Balor Games portfolio.

The launch of this new label marks an evolution for the company as it positions Balor Games as what it calls a “Cultural Curator” for Triple I titles, delivering the resources and expertise of an experienced publisher while preserving the creative independence that defines great indie games. It is the company’s vision for the Balor Games “eye” logo to become a symbol representing quality, creative integrity, and a commitment to publishing stewardship.

“For the developers we have worked with over the years, this moment is a reunion,” said Alan Patmore, CEO of Balor Games. “The same leadership, and the same commitment to thoughtful publishing remain in place. What changes is our scale and our focus. Balor Games is built for inventors and backed by believers. To that end, it exists to be a seal of quality for independent games.”

Balor Games’ acquisition strategy is designed to provide stability and continuity for partner studios while unlocking new growth opportunities across back catalog titles. With full publishing rights consolidated under one banner, teams can benefit from renewed lifecycle support, coordinated community building opportunities, and expanded commercial strategy across platforms and regions.

Balor Games is also investing in the next generation of independent creators. The company is actively signing new projects, such as co-op horror tactical shooter SCP: 5K. Backed by investment from MEP Capital, the company plans to expand its publishing operations while maintaining a selective approach centered on creative alignment and long-term partnership.

Looking ahead to 2026 and beyond, Balor Games intends to deepen support for its portfolio studios while continuing to evaluate new pub lishing opportunities. The company remains open to pitches from developers seeking publishing and financing support, particularly teams building ambitious independent games that align with its “Triple I” vision.
Chris Wyman

Chris Wyman

Chris began tabletop gaming in college and quickly fell into the addictive world of cardboard. Chris, now a relapsed MtG player, loves connecting with people via gaming be it analog or digital.

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