Latest PS4 Ad Focuses on Competitive Gaming

Sony’s latest PlayStation 4 ad focuses on friendly competition between players.

The commercial (which you can view above) references games like Destiny and Far Cry 4, as it puts a spotlight on multiplayer gaming.

It echoes the message of the system’s “Perfect Day” launch commercial, which features two friends engaging in a race that referenced Driveclub and a shootout similar to Killzone: Shadow Fall.

This gamer-centric messaging has been widely attributed to the PlayStation 4’s early success, having already sold 10 million units since its launch last November.

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