The rise of free-2-play games has not gone unnoticed by digital distribution giant Valve, who today announced plans to incorporate them into its popular Steam service.
“The introduction of Free to Play games is another example of the constant evolution of Steam,” said Jason Holtman, director of business development at Valve. “Free to Play games offer new game genres and game experiences for customers, while offering developers and publishers new revenue opportunities and the ability to reach customers in areas of the world where the traditional packaged goods model is less popular than F2P.”
This seems like a win-win for developers and for Valve. My only concern is that free-2-play games sometimes turn into nagware, which is the “price” you pay for your free game.