Okay, so that headline is misleading. I’m not sure if Sniper: Ghost Warrior actually made developer/publisher City Interactive a billion dollars. However, according to them, the game has broken the two million sold mark which comes to show that you don’t have to spend a BILLION dollars on marketing to be a success (here’s looking at you, Battlefield 3).
“We are all very happy that we have reached the 2 million units milestone. This builds a strong belief we can do even better with the sequel and other upcoming releases.” – said Marek Tymiński, CEO City Interactive.
In case you aren’t quite familiar with the game, Sniper: Ghost Warrior sets would-be sharp-shooters on a fictitious South American island where an incumbant military regime has overthrown its government and seized control. It’s your job as the guy with the mouse and keyboard to assassinate the leader of this regime, thus warranting your purchase of the game.
On a more serious note, congratulations to the team at CI for making a successful game in a shooter-saturated market without the leverage of a massive marketing budget.
Sean started playing video games in infancy. He was not given a choice as much as a directive from his parents to be the best gamer on Earth. Sean was subjected to 10-12 hours of rigorous daily gaming throughout his youth, mastering the most complex video games and dominating online competitions. Sean's symbiotic relationship with video games led to writing about them for various gaming websites, and he is currently involved in sales strategy and analytics at one of the largest video game publishers in the world. Sean's mission is simple: Turn 100% of the human population into gamers, willingly or otherwise.
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