Far Cry is a series known for its infamous villains, most recently Voss in Far Cry 3. During the Ubisoft E3 press conference, they unveiled some information and a video detailing their new villain, Pagan Min.

This blonde fellow does a multiple of things in this video, including brutally murder a frightened man. Which, to be fair is exactly what we have come to expect from Far Cry villains

Meet Far Cry 4’s Pagan Min, a man known as much for his sense of style and charisma as his cruelty and calculated brutality.  Pagan Min remains as unpredictable and quirky as it gets.  The self-appointed ruler of Kyrat escaped from his underworld roots and has set his sights on the failed state of Kyrat.

Far Cry 4 will be coming November 18th of this year.