Yesterday, Ubisoft announced that it has reached a strategic agreement with Chinese company Tencent in order to publish and promote many of Ubisoft’s popular titles on PC and mobile in China.
The opportunity for Western game brands in China is immense, with more than 500 million players in the country. Ubisoft has one of the most diversified and successful portfolios of games in the industry, and this partnership positions some of its biggest franchises to reach millions of new players in the biggest video game market in the world.
“Tencent manages the largest online games community in China and one of the largest, most active social networks in the world, so this deal should help us dramatically increase our games’ exposure and engagement in China,” said Yves Guillemot, CEO and Co-Founder, Ubisoft. “We are fortunate to have a fantastic partner in Tencent, and look forward to continuing to work with them to deliver great gaming and entertainment experiences for Chinese players.”
Martin Lau, President of Tencent, concluded, “We are honored to start this new chapter of our relationship with Ubisoft, and to be able to bring many of Ubisoft’s creative and renowned titles to our Chinese customers. This agreement further demonstrates Tencent’s commitment to delivering reliable, fun, and professional interactive entertainment experiences for our users.”
With Ubisoft’s strategic agreement, it seems that the company is trying to broaden its target demographic, but we’ll have to see how this deal pans out in the coming years. Stay tuned for more news here on Gaming Trend.