EA started off their E3 press conference with something along the lines of “It used to be that the game you bought was the game you got…”— as if that was a bad thing. These days, publishers will release half of a game just so they can sell you the other half a month or two down the line. Keeping with the new tradition of publisher greed— ahem, “innovation”, EA has announced Battlefield 3 Premium. Gamers will be able to gain access to new maps, missions, unlocks, and more for a small fee of just $49.99.

Battlefield 3 Premium is available now, and PS3 users who purchase the upgrade will get immediate access to the Battlefield 3 Close Quarters expansion. The expansion will be available to PC and 360 gamers next week.