Yesterday, The Future Group announced a partnership between FremantleMedia International and Dubai TV for a global commission regarding its new show Lost in Time. Using interactive mixed reality, the company hopes to revolutionize interactive television, showcasing their technology earlier in the year with the Street Fighter V Invitational.
Lost in Time is the first interactive TV show to combine real-time special effects, previously only seen in feature films with gaming on second screens. Created by FremantleMedia and The Future Group, the first version of the format aired earlier this year on TVNorge in Norway. The series performed well amongst the commercial target, outperforming the slot by 64%. Lost in Time was also recently nominated for a prestigious Rose d’Or Award in the Virtual Reality category.
Using Interactive Mixed Reality™ (IMR), Lost in Time follows three contestants as they are transported to different historical eras including the Wild West, Ice Age, Medieval Age and the Jurassic Period where they compete in a series of epic challenges against the clock, before going head-to-head in a futuristic end game to win a jackpot prize and be crowned Champion. Using a smartphone or tablet app, viewers can be immersed in Lost in Time by playing along in real-time or off air and can win prizes at home, competing against both show contestants and others from across the country.
Bård Anders Kasin CEO and Co-founder of the Future Group said, “The agreement with Dubai TV is the major international breakthrough for The Future Group, and will be a door opener to new markets worldwide. This is a wonderful acknowledgment of our content development and technology. Lost in Time will now reach a large market and rapidly growing penetration of smartphones. The latter is important for the company’s revenue stream through the use of our social entertainment platform.”
If you’re curious about how IMR works, check out our interview with the CEO of The Future Group here, and stay tuned for more news here on Gaming Trend.