Last month, J!nx announced its partnership with popular apparel retail chain Hot Topic in order to distribute exclusive gaming-branded clothing in its stores. Included in the announcement was a video of a fall preview of J!nx items up for sale.
“I’m a lifelong gamer, both a player and a hobbyist game developer. Growing up, I never felt a connection to any existing brands, nothing spoke to me. J!NX was born in that void.” said Sean Gailey, J!NX co-founder and CEO. “To me, J!NX represents the deep passion of the culture and community that I’m proud to be a part of. We chose Hot Topic because they’ve been the first to believe in that community and have been a longtime partner with our licensed products.”
Each of the new J!NX Brand items coming to Hot Topic are expertly designed by a team of passionate gamers and apparel industry veterans. Gamers will be able grab up a men’s clothing lineup that features J!NX’s twist on the classic Bomber Jacket, Side Quest Joggers, a Commando Zip-up Hoodie, a Polygon Skull and Simple Skull Premium Tees, a Skull Raglan Long-sleeved Shirt, and a Camo Snapback Hat.
“Gamers deserve more than just T-shirts to express their love of the lifestyle, and no one understands that more than the team over at J!NX,” said Ed Labay, VP, GMM at Hot Topic. “That’s why we are so excited to partner with them and launch this idea at Hot Topic.”
Check out the gallery of pretty sweet J!nx merchandise above, and stay tuned for more news here on Gaming Trend