You know, the more I think about it the more I think that Ubisoft's marketing and PR team are really failing with getting these licenses.
The Crew would have been the perfect fit for Fast and Furious 7, where they had an off-road Charger and The Crew is all about kitting out your car how you want for street, off-road, etc. But no, that became a Forza Horizon 2 expansion.
And this Hot Wheels thing would have gone perfectly with Trackmania! I mean, that game already has the fast and crazy gameplay, loops and twists, it's bright and colorful, allows you to snap together your own levels, and just all around fits the brand way better than Forza does. But once again they dropped the ball.