So what's the prize? (I don't feel like listening to Peter babble for 5 minutes)
from what I've read:
"We are making a game named Godus, the whole game is about being a god to your followers, but YOU, the person who reached the centre, will be the god of all people who are playing Godus. You will decide on the rules that the game is played by. And you will share in the success of the product. Every time people spend money on Godus, you will get a small piece of that pie."