The Video Game industry goes political

[unbreakable]

and it's about time.

A story in The New York Times yesterday reports that the video game industry has finally woken up and realized that in order to stay strong going forward, it can't rely on 13-year-old pimple-faced kids to promote its agenda.

According to the report, Michael D. Gallagher, chief executive of the Entertainment Software Association, the industry's lobbying arm in Washington, told the Times that its political action committee (PAC) will be up and running by the end of March and will represent Electronic Arts, Microsoft, Sony, and Nintendo, among others.

We will be writing checks to campaigns by the end of this quarter," Mr. Gallagher said. "This is an important step in the political maturation process of the industry that we are ready to take now. This is about identifying and supporting champions for the game industry on Capitol Hill so that they support us."

[Farscry]

Just what our nation needs. More lobbyists.

[unbreakable]

Damned if you do, damned if you don't.  That's how the world works, right?

I thought almost the same thing when I first read it... but then I compared it to the movie industry.  They have lobbyists, and they seem to have things going fine for them.  In the last few years, the gaming industry has just been getting the shit kicked out of them (more or less).

Personally, I'm really sick of the section of the Democratic party which likes to go after the "evils" of video games.  So it will be nice to see the industry at least put up a united front against this kind of crap.

But yeah... it really ends up being "pay to play", whether you like it or not.  It's obviously not going to lead to cheaper games, either.