Best Buy Eliminates Mail-In Rebates On Laptops
Retailer Best Buy said this week that it will electronically process rebates for notebook PCs and PC accessories, eliminating the mail-in rebate.
The two-year process, begin in April 2005, is already in place with some desktop PCs. Since the beginning of 2006, the policy has been categorically extended to all notebook computers sold by Best Buy, and will be extended to computer accessories in early February. For now, however, the electronic rebate program for laptops will apply just to rebates Best Buy itself offers, and not third-party suppliers.
"We realized that mail-in rebates were a source of frustration with consumers, and something worth taking on," said Brian Lucas, a spokesman with the Minneapolis, Minn. retailer. The two-year process has necessitated explaining and working with vendors, and implementing a back-end IT process to handle the flow of rebates, he said.
By the end of the two years, the retailer hopes to eliminate all mail-in rebates within its store, Lucas said.
The headline should actually specify they are working on eliminating them, not that it's a fiat accompli. But hey, I'm not the copy editor.