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Author Topic: So, who else saw this coming?  (Read 736 times)
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Hiccup
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I have personal text.


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« on: May 22, 2008, 12:31:05 PM »

LifeLock CEO Todd Davis has this little quote on their website, which contains his Social Security Number.

Quote
I'm Todd Davis, CEO of LifeLock, and yes, that's my real social security number*. Identity theft is one of the fastest growing crimes in America, victimizing over 10 million people a year and costing billions of dollars. So why publish my social security number? Because I'm absolutely confident LifeLock is protecting my good name and personal information, just like it will yours. And we guarantee our service up to $1 million dollars."

At LifeLock, We Guarantee Your Good Name. No one else does because no one else can.

*Always protect your social security number. Do not share it unless necessary.

Gotta love the disclaimer.


Anyway, he's being sued by a couple customers claiming that the service didn't work as promised.  Not only that, Todd Davis knew it didn't work.  How do we know this?  Because he has been the victim of identity theft.

Quote
Attorney David Paris said he found records of other people applying for or receiving driver's licenses at least 20 times using Davis' Social Security number, though some of the applications may have been rejected because data in them didn't match what the Social Security Administration had on file.

Davis acknowledged in an interview with The Associated Press that his stunt has led to at least 87 instances in which people have tried to steal his identity, and one succeeded: a guy in Texas who duped an on-line payday loan operation last year into giving him $500 using Davis' Social Security number.

I always thought he would get what was coming to him because of his overzealous promotion of a iffy product/company.  For example.

Quote
Paris noted that LifeLock charges $10 a month to set fraud alerts with credit bureaus, even though consumers can do it themselves for free.

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Canuck
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« Reply #1 on: May 22, 2008, 12:40:54 PM »

That's funny.  People just need to keep their personal information safe and they should be alright.
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Razgon
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« Reply #2 on: May 22, 2008, 12:42:56 PM »

well, we all saw what happened to that poor girl Sandra Bullock!
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Knightshade Dragon
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« Reply #3 on: May 22, 2008, 02:53:12 PM »

Quote from: Razgon on May 22, 2008, 12:42:56 PM

well, we all saw what happened to that poor girl Sandra Bullock!

Damned Praetorians....
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Ironrod
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« Reply #4 on: May 22, 2008, 03:54:21 PM »

Quote from: Canuck on May 22, 2008, 12:40:54 PM

That's funny.  People just need to keep their personal information safe and they should be alright.

My BIL (the crazy one, not the lazy one) and his wife swear that they will never buy anything online because it's not secure. They were victims of identity theft nearly 10 years ago and they are still dealing with the fallout. The thief got their credit card and identity info when they rented a car at the airport. Which had absolutely nothing to do with the internet, of course, but as I said this is the crazy BIL.

Customers occasionally call me to place a telephone order because they don't trust ordering through my website. When you pay online your info passes encrypted and invisible to the merchant...but fine, believe whatever you want. I take their information down on paper, hang up, and then enter the order online exactly as they would have done. Except now I have all of their payment info on a piece of paper. Their paranoia ends up creating a new security vulnerability. 

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« Reply #5 on: May 22, 2008, 05:36:23 PM »

Quote from: Ironrod on May 22, 2008, 03:54:21 PM

Except now I have all of their payment info on a piece of paper. Their paranoia ends up creating a new security vulnerability. 

Let's teach everyone a lesson. I will give you $1.00 for every complete set of payment information you send me. I will then rack up crazy amounts of charges on their CCs.  When I am caught, I will give the authorities Todd Davis' SSN.
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