3. They didn't limit it to 30-50 year old Star Wars fans. We know what's what.
Or as Douglas Adams might say:
“I've come up with a set of rules that describe our reactions to movies:
1. Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works.
2. Anything that's filmed between when you’re fifteen and thirty-five is new and exciting and revolutionary.
3. Anything filmed after you're thirty-five is against the natural order of things.”