Soon every show will feature enhanced product placement instead of commercials -- think "Truman Show"
Wow. Even less of a reason for me to watch TV. And it's not like I watch any as it is right now.
I don't mind product placements, especially as compared to commercial breaks, as long as they aren't over done. Cloverfield had a perfect example of a good placement, and a bad. The good: Red Hook ESB at the party. The camera just passed by someone drinking one. Of course the label was perfectly readable, but it was quick. The bad: The Nokia ad in the subway. They actually focused the camera on it and held it there for quite a while. That annoyed the hell out of me.
I just wish American sports would take less commercial breaks. When commercial breaks are part of the sport, there is something wrong. Give me a little ad in the top corner or a 5 second banner ad instead of going to break.