Dell Inc., the world's largest computer maker, said Wednesday it would buy Alienware Corp., whose high-ends PCs are widely acclaimed by video gamers for their fast performance and sleek, UFO-themed looks.
Dell, based in Round Rock, Texas, didn't announce terms of the deal. Dell said Alienware would operate as a wholly owned subsidiary and will keep its brand name and its own product development, marketing, sales, technical support and other operations.
Miami-based Alienware was founded in 1996 by Nelson Gonzalez and Alex Aguila, two childhood friends. They will continue to run the company as a standalone unit of Dell, Dell said.
So why did Alienware make such a deal with Dell? According to what Agulia told us, he and Alienware President Nelson Gonzales started the company ten years ago for about $10,000 and as he put it, "The original $10,000 has taken us about as far as we can go." Agulia said that the purchase by Dell will allow Alienware to grow and improve in ways that the founders could not do. However, Alienware will remain a separate entity with Agulia and Gonzales remaining as part of the leaders of the company that no internal changes are being made. There was some speculation that Dell might force Alienware to stop selling PCs with AMD processors but as Agulia told us, "Alienware will continue to sell AMD based PCs". Agulia also told us that Dell has no plans to discontinue their XPS gaming PC line.