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Each Esurance ad features the pink-haired Erin Esurance. Though we never hear her name in the ads, we are made to understand she is a superspy of some sort. On the Esurance Web site, you can watch an ad that shows Erin battling robots in a Wild West shoot'em-up; another where she clashes with ninjas who are breaking into an art museum; and still others that I just don't get at all. Yes, in each spot the dialogue makes salient points about the benefits of Esurance. But those confusing, busy plotlines drown out the message. While we're hearing this: "At Esurance, if we can't give you the best deal we'll show you where you can—and help you buy the policy right away," we're seeing this: a robot, in a cowboy hat and duster, firing a machine gun at a woman with pink hair. Wha?
[Erin Esurance creator Kristen] Brewe says men are a big target of this campaign. She's bought airtime on ESPN, SciFi, Adult Swim on Cartoon Network, and other guy-heavy outlets. Why? Brewe discovered that Erin Esurance has become a bit of a sex symbol for a certain kind of dude. Indeed, a quick Web search soon found graphic, nude drawings of Erin Esurance performing sexual acts. Scary. But possibly very good news for Esurance.
I don't find Erin Esurance particularly Erotic myself, but I will say that I wish they were making a series out of her rather than the Geico cavemen....