well, the timing seems right
for them tone getting ready to announce the next expansion.
The cat may be out of the bag with the next World of Warcraft expansion, as a few eagle eyes spotted Blizzard applying a trademark for "Warlords of Draenor" today.
The trademark covers both computer game software and entertainment service categories, and the website www.warlordsofdraenor.com
was registered during this past month.
Blizzcon starts in a week, I guess we'll hear more then.