A lot of MMO stuff for the Asian market doesn't work here without some overarching changes in content and quest design (not just language translations, but we just don't get into grinding as much as the overseas markets, it seems). See the extensive changes the Korean F2P MMO Tera's getting before it launches here. btw, saw some new news at the Tera site, I'll post in the thread shortly.
So, don't beat yourself up too much about it.
If it's successful over there, maybe it'll get some funding to make changes for our market, and a North American publishing agreement down the road.