What would a new football game have to do to really be better then Madden, and sell well, especially at a higher price point?
Off the top of my head....
- Ragdoll physics
-True gang tackling and blocking
-Online leagues with trades, drafts, injury tracking, dynamic owner replacement
-Online spectator mode
-VIP (AI that imitates the tendencies of a human player over time)
-Much better presentation
-Ability to customize uniforms and logos for online and single player ala Chromehounds/Forza
-Individual defensive assignments
-Dynamic field wear.
-Co op online play
-Online Fair play rules
In a nutshell, focus on online play and user customizability. Two things which Madden 360 all but ignores. Also why would it have to be more expensive than Madden? Take Two isn't paying millions of dollars for licensing and they already have the online league funcionality in place. NCAA does fine with just player numbers, why would another game not do the same? Especially if it was fully customizable.