Atari, Inc., one of the world’s most recognized brands and a leading third-party video game publisher, today announced official pricing for its upcoming, highly-anticipated next-generation racing game, Test Drive Unlimited. Atari will offer Test Drive Unlimited for Xbox 360™ video game and entertainment system from Microsoft for US$39.95. To further extend consumers’ gaming experiences, Test Drive Unlimited car packs featuring six or more cars, complete with genre-specific radio stations, will be available for download monthly, beginning six weeks after launch on Xbox Live Marketplace.
“Innovation should be available to everyone, not a privilege for those can afford high price tags,” said Bruno Bonnell, Chairman, CEO and Chief Creative Officer of Atari.
“Our GamersFirst program demonstrated the positive impact of flexibility in pricing. We believe it is our mission to deliver triple-A games that are accessible to the masses. As such, we are offering Test Drive Unlimited – a game that is being positively touted and recognized by the media – for $39.95, and furthermore, will continue users’ experiences past launch by featuring new cars and free music for download.”
Test Drive Unlimited’s monthly car packs will feature a mixture of manufacturers and models of the world’s finest vehicles. Each downloaded car pack will also include a free radio station. Radio stations will be set according to genres, such as Rock, Blues, Electronic, R&B, Jazz, Latin, etc., and feature between 10-20 songs.
Very interesting, I am curious as to the pricing they will use on the car packs. Hopefully the packs will be only a few bucks.