Sony Computer Entertainment Europe Sets New Price for PlayStation 2
PS2 cut to £104.99 with immediate effect
London, 17 August, 2004 - Sony Computer Entertainment Europe (SCEE) today announced that with immediate effect, the Recommended Retail Price of the PlayStation 2 games console in the UK would be reduced to £104.99.
Since the launch in November 2000, PlayStation 2 has reached a consumer installed base of nearly 24 million units in the PAL territories. This reduction in price will launch a renewed phase of growth for PlayStation 2, as well as providing a significant boost to the sales of games titles for the world's leading games console.
Commenting on the price change, David Reeves, President of Sony Computer Entertainment Europe, said, "PlayStation 2 has enjoyed phenomenal success, and the time has now come to go well beyond our 24 million PlayStation 2 owners. There are already over 1,000 games titles available, and many more new ones like Gran Turismo 4, The Getaway: Black Monday, Singstar Party, EyeToyTM Play 2 and Killzone, all to be published by SCEE, and titles such as GTA San Andreas from Take 2, Burnout 3: Takedown from Electronic Arts and Metal Gear Solid 3: Snake Eater from Konami still to come this year.
This new price point of £104.99, together with this incredible line up of titles, will make it both affordable and exciting for everybody to enjoy the fun of PlayStation gaming, and will ensure that PlayStation 2 continues to be the computer entertainment system of choice for an ever widening and diversifying audience."
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