This is just the beginning of this trend, IMHO. If it works OK for them, more and more devs will begin to self-publish and distribute themselves, bypassing pubs altogether.
Now... gamers really do have the future of this type of publishing in their hands. It's up to them to decide if it works or not.
I think its just a matter of time before this becomes the status quo for the industry, with retail shares and contracts the way they are now, IMHO.
I know I moved back to self-pub'ing from a publisher for many reasons, control and keeping a bigger share of the money being among them. I haven't regretted it.
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