I saw this article the other day:
http://gamesdomain.yahoo.com/article/31236and it got me to thinking: if EA were to incorporate the front end for their Fantasy Football league into their games, and then work with their online PS2 and Live services to charge $10 or so to participate, they would make much more money than the way they currently have it set up. Plus, it would be sweet as hell to be able to play Madden fantasy football games that mimic the games of your league.