Those of us in the US haven't really had a chance to buy and play the more recent WRC series from Blackbean/Milestone, but that finally changes since I see that
they are on Steam Greenlight with the latest WRC3. Now I may not have to import from Amazon.co.uk.

I've been watching the dev diaries for a few months and it looks like this one may be a big step up from the first two. Still not competitive with Dirt in the graphics department, but looking good. Besides, WRC tends a bit further towards the sim career than the Dirt series, so they're different niches.
The game doesn't release until October 12, so hopefully that gives enough time for the Greenlight thing to kick in.