Someone sounds miffed they did'nt get the chip contract..http://www.gamersreports.com/news/708/
Q: You make it sound so unrefined!
A: [Laughs.] Well, yeah, but the tragedy is that it is unrefined. There's a lot brute force in there - I'd be the last person to admit it, but the truth is that the 7800GTX is a pretty powerful piece of hardware, but it's not very elegant, it hasn't got the kind of: 'Well, how do we design this to be the best possible console we can build for this money?' Instead it's been put together at the end of quite a complicated process. We have two very different design processes. If Microsoft had come to us and said: 'All right, what are we going to do about this graphics chip, then? Let's sign the contract and let's go', but then we'd got two thirds through and they'd said: 'Look, you guys aren't going to deliver - now what are you going to do?' and then walked away from us, they would have ended up with a design very much like the PS3 in some essential characteristics - it would have had to use bought-in components. And our GPUs instead are custom-designed components, and that's one of the fundamental reasons why I think Xbox 360 technology is likely to outperform PlayStation 3 technology by a pretty healthy margin in the long run.