Underscoring the ongoing convergence between entertainment and technology, The Race to E3 will make a groundbreaking debut across multiple platforms including Xbox Live. In connection with the show, Xbox 360 owners will be able to download the first-ever high-definition television content on Xbox Live Marketplace. Premiering the week of May 8, these 3-minute episodes take viewers into the lives of the team at Epic Games, the world famous game developer behind “Gears of War.” Then on Friday, May 19 at 10 PM Eastern/Pacific, the drama culminates in the primetime special Gears of War: The Race to E3, on MTV2, with additional exclusive content available on MTV2.com, MTV Overdrive and Xbox Live.
“We’re tapping our Project Greenlight experience and translating it to videogames, a creative field that rivals the movie business—and in the gaming world, it doesn’t get any bigger than ‘Gears of War’,” stated Larry Tanz, CEO LivePlanet. “We are excited to partner with Xbox, a brand known for pushing the boundaries of entertainment, and MTV2 to offer this unique program across multiple platforms.”
As much as I want Gears of War after the way MTV screwed up the 360 preview do I really want to watch this?