Just a heads up on this one. You're not actually funding the creation of the game shown. At least not directly. You're actually giving the designer money that will help them remain open so they can hopefully work on the game you're seeing.
As mentioned in the Video (soon with subtitles!) (sorry!) we don't expect a full production funding. We need a kickstart. The funds from our last finished project are running late and we need a bridge to get across. Owing to our publisher, it wasn't revealed yet and we have to bootstrap through KS, else we risk going out of the market/miss paying our bills BEFORE you even get to hear the title.
Absolutely worst case scenario - $70k will allow us to survive until we can publish a solid EA containing what you saw in the trailer and the 6-scenario campaign, we go down, PlayWay wraps it up.
Best case scenario, there's a lot of awesome stuff for us just around the corner, if we can only get there:
We'll get the final batch of funds for finishing our last project - 100% sure, but date remains unknown
Our RTS project gets released, and starts selling
Early Access sells
This campaign draws attention of investment partners to us (this is actually already happening, nothing solid yet though, we just started talking)
I've prepared a specialistic finance diagram for expert econominsts only, clearly depicting the situation and use of the kickstarter funds: