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Author Topic: Advertisitng in Games  (Read 1011 times)
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wankerjr
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« on: October 20, 2004, 01:06:10 PM »

Not sure if this goes here but from the article I'd have to assume this would happen on both consoles and PCs - and this is a console site. I didn't see this topic broached so if this was posted before my apologies.

This article I spotted on HardOCP was a bit disturbing. Now I know that these companies want additional revenue to offset the costs of devlopment or just more money in general if it's a budget title but as a game player I really don't want any obtrusive ads when I'm playing a game. More specifically this is what bothered me:

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The technology backbone behind the Massive Video Game Advertising Network is Massive's patent pending ad serving technology, a client-server system that dynamically delivers advertising into video games within the Massive Network, and measures and reports results. Once integrated into a game, the Massive client library pulls down advertising from the Massive Server in the background of game play and reports every time an ad is seen. Massive manages ad campaigns on the back-end to meet advertiser requirements such as airing ads only during Primetime or on Sunday nights, or to specific segments within the network, as well as to ensure reach and frequency goals are met. The entire process is invisible to the player and optimized so as to not impede game play or online performance


So all games have to be online now since this stuff will be calling home to serve ads and record your information. How exactly are they going to get this data? Am I going to be forced to register online? At least in PC games when they ask you can decline. With this model are they going to "force" gamers to register or prevent you from playing the game?

I really don't like this trend.
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Jancelot
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« Reply #1 on: October 20, 2004, 02:05:03 PM »

Capitalism ate my baby!

Advertising in some games fits, well, at least by the standards of ubiquitous ads in everyday life.  Sports games are what comes to mind first.  But I have been wondering when they were going to figure out a way to stream ads dynamically in to our games.  Obviously MMOGs are prime for this type of revenue stream.
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Dimmona
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« Reply #2 on: October 20, 2004, 02:22:23 PM »

Just as I'm ready to slay the final boss.... a giant popup ad for Viagra fills the screen.  I can't wait.
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Jancelot
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« Reply #3 on: October 20, 2004, 03:36:27 PM »

Just wait until they can advertise underwear in your dreams!

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Leela: Didn't you have ads in the 20th century?
Fry: Well sure, but not in our dreams. Only on TV and radio. And in magazines. And movies. And at ball games and on buses and milk cartons and t-shirts and written on the sky. But not in dreams. No siree!
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Sepiche
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« Reply #4 on: October 20, 2004, 03:41:43 PM »

Normally I'm all for advertising in games since, honestly, I think it's great that these big corporations are helping to fund my gaming habit.

That said though, this plan is a little much.  For online games as long as the ads are blended with the game and not intrusive it sounds fine, but if I have to be connected to the internet or download weekly patches to other games to get the latest ads... well... that's just retarded.

s
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Graham
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« Reply #5 on: October 20, 2004, 06:20:59 PM »

I covered something like this on our front page last night.

http://www.consolegold.com/News/index.php#thug2ad

It is already happening.  Granted, it's going to affect PC games first, but I wouldn't be surprised if it happens on the next generation of consoles.  There is already evidence that 18-35 year old males aren't watching as much TV, so they need to market to that segment of the population somehow.  This looks like they way they are going to do that.
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Interloper
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« Reply #6 on: October 20, 2004, 07:18:35 PM »

It gets a thumbs down from me.  I hate advertising with a passion.  Markerters/Advertisers are in the business of manipulation; convicing you that you are somehow lacking without their product or service.  I don't like being manipulated.  But, I guess they expect it to work considering how much money they are dumping into it.  Advertising is normally wasted on me anyway, I tend to buy not based on ads but word of mouth/reputation and research.

It'll be interesting to see how it's implemented.  It says it won't intrude or affect performance.  So, they just going to have some blank spaces in the maps/worlds that they can fill with an ad on the fly?
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wankerjr
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« Reply #7 on: October 20, 2004, 08:01:20 PM »

Quote from: "Interloper"
It says it won't intrude or affect performance.  So, they just going to have some blank spaces in the maps/worlds that they can fill with an ad on the fly?


I'm sure it'll start off that way but sooner or later some company will offer even more dollars to get it incoporated into gameplay or a sponsorship message of some sort. Kinda like the old game shows - "Trojan Condoms presents Leisure Suit Larry" or "Coca-Cola presents Madden 2xxx" along those lines. Even better, like I alluded to in my above post, being forced to connect online to play the game to get served ads or even commercials when you pause the game; a commercial break of sorts. There are plenty of scenarios that could develop from all this and these are just my non-marketing-type person ideas.
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