That sounds like something you'd opt for, though.
In other words, a way for a consumer to get a game for cheap. Or trying to match the streaming model for movies.
some people have suggested ideas,be it F2P games of the future or maybe even PS4s free online level(pay for PSN+ and don't get them)
I wouldn't mind commercials (if we do indeed have to have them)while a level loads,but interrupting gameplay would be very annoying
if its what we dread,then this could be an indeal time for MS to grab some of SONY's loyal,but knowing Microsoft of Late,they would probably come up with their own system to get around the patent
Burnout Paradise had the best idea,with billboards showing Lynx/Axe advertisements or Obama campaigns ..but other games genre's could be tricky that way