You may not be a fan but you can’t deny, Nintendo sure has an interesting way of making E3 announcements. In this bizarre video, a group of nerds build a robot version of Reggie Fils-Aime (Chief Operating Officer of Nintendo America) in hopes of uncovering the secrets behind Nintendo’s Digital Event at E3. The video also shows Reggie disintegrating an employee with laser eyes, which is actually pretty awesome.

While it doesn’t reveal much about the upcoming E3 announcement titles, the video does introduce that Nintendo will be hosting its first ever Smash Brothers invitational tournament in LA at the Nokia Theater. Nintendo will also set up playable Smash Brothers booths at select North American Best Buy stores during E3. Live streaming of Nintendo’s announcements will begin June 10 at 9am PT.