In a rather unique marketing move, 2K Games and 2K Marin have released a new video for their upcoming product “The Bureau: XCOM Declassified.” Of course, simply releasing a new video is nothing new. Instead, they’ve made the video interactive by allowing you to choose how the ending plays out. You can tweet either “#grabthegun” or “#grabthebottle” to decide what Agent Cole’s fate will be. Is it a cheesy marketing tactic? Yea, slightly. Is it unique? Most definitely. The video can be found below.
As previously stated, tweet either “#grabthegun” or “#grabthebottle” to make your decision as to what Agent Cole’s fate will be.
While you wait to learn Cole’s future, don’t forget to check out this other XCOM Declassified video showing off an old school television show getting rudely interrupted. You have to love the creepy atmosphere that 2K is setting up with these new trailers.
The Bureau: XCOM Declassified will release on August 20th for Xbox 360, PS3, and PC.