lauren 620x350 Activision breathes life into next gen

Are you for real?

Activision Blizzard is further challenging the boundaries between real life and digital and people are buzzing over their real-time graphics demonstration at yesterday’s Game Developer’s Conference. A research and developer at Activision, Jorge Jimenez, has posted some of the pictures and motion tests on his blog.

For us, the challenge goes beyond entertaining; it’s more about creating a medium for better expressing emotions, and reaching the feelings of the players.

Regardless of how you feel about the need for such technology in gaming, there’s no denying that we’ve come a long way from the pixelated plumbers and polygons of old. Lines are continually blurring and the next generation of gaming is certainly becoming more real.