Newzoo Mobile Gaming 2012 USA hr copy1 iOS devices comprise eighty four percent of mobile gaming revenue

As we prepare to talk about the transformation of handheld gaming in next week’s podcast, you can be sure I’ll be throwing this report around just a bit: Gaming market research firm NewZoo reveals that 84 percent of mobile and smartphone gaming revenue is generated by Apple’s iOS devices. Regardless of the race between Android and iOS device proliferation, the rubber hits the road when it comes to money, and while it is telling that Apple’s App Store is proving to be a much better money-maker for developers in general, when you slice the data by games only the results are indisputable. While I’m not quite ready to count Android out as a money-maker, they have a long road to travel to take market-share away from the┬ábehemoth┬áthat is Apple.

From the report:

While mobile gaming preferences between the US and European countries differ, revenue share clearly angles in favor of iOS games over Android in all countries. American players spend in total five times more on iOS games than on Android games.

Check out the full report in the press release below: