Let’s face it, we all knew that Call of Duty: Modern Warfare 3 was going to be big, but I doubt that any of us thought that it would be this big. Activision has announced that it set a new five-day entertainment record.
Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), announced today that Call of Duty®: Modern Warfare® 3has shattered theatrical box office, book and video game sales records for five-day worldwide sell-through in dollars. The game established an all-new five-day worldwide sell-through record of more than $775 million, exceeding the record of $650 million set a year ago by Activision’s Call of Duty:Black Ops and$550 million two years ago for Call of Duty: Modern Warfare® 2, according to Charttrack and retail customer sell-through information.
That amount of money should keep Activision in the black for a while. You have to wonder what is in store for the next Call of Duty game.