nintendo610 Nintendo Mall Program

In light of disappointing sales and lower than expected annual profits, Nintendo has stepped up its holiday marketing campaign with a new “mall program” designed to drum up interest by offering hands-on demos to shoppers.

Nintendo will be at two dozen malls from Nov. 21 to Dec. 18, prime time for holiday video game sampling. Shoppers will be able to spend time checking out all the coolest games for the Nintendo 3DS, Wii and the Nintendo DSfamily of systems. In advance of the mall program, 10 select malls will also get a special preview of the upcoming epic game for the Wii console, The Legend of Zelda: Skyward Sword, which will make a 10-day appearance from Nov. 11 to Nov. 20.

There’s something nice about hands-on demos, but remember to bring some hand sanitizer with you!